COMMERCIAL REEL
Selected Clients
- AWS
- Citi
- L'Oréal
- Deloitte
- Merck
- New York Life
- Norton
- LifeLock
- Cox Automotive
- MoneyLion
Jon Carlo
Director, Storyteller
Everything starts with the story. That’s true of a thirty second spot, a feature, or a music video. If the story isn’t working, no amount of craft will save it. If it is, everything else falls into place.
The other half is people. Nothing good gets made alone, and the best work I’ve done came out of a room where the agency, the client, and the crew were all building the same thing.
A decade directing commercials and branded films for Fortune 500 brands, alongside my own narrative work. I came up through production, so I know what it takes to get an ambitious idea all the way to delivery.